Guidance
 

"I knew how it should look, but I didn’t know how to make it work as a user experience and technically. Guidance has taken my vision to a whole new level.”

Derek Shields
CEO
 

 

Solution Area
 
Services
 
 
Software

CASE STUDY: Skwibble

Creativity and Web 2.0 meet at Skwibble.com

Business Problem:
Derek Shields, owner of The Arterie, is well-known in Hollywood for his firm’s cutting-edge corporate branding and entertainment advertising work. The house style blends art, photography, clothing and advertising together to create memorable visuals. Leveraging his expertise and extensive creative assets, Derek envisioned a new brand and destination website, Skwibble, which offers cool and contemporary content to businesses and individual consumers who want to create impactful invitations and e-cards.

Solution:
The combination of Derek’s creativity with Guidance’s expertise in information architecture and technology resulted in a unique and innovative site. Users can browse edgy and distinctive creative images to create cards, invites and postcards, which they can personalize with their own message and send to their friends, family and business connections. The site is easy to manage, allowing Derek to continuously create and publish new high-quality content for the enjoyment of his customers.


The site boasts a vast array of creative assets displayed in a striking setting.

Invitation configurator is intuitive - and just looks great.

 


Benefits:
  • Web 2.0 technology deployed in combination with a stunning visual design

  • Easy-to-use interface provides the customer with a fun experience
  • New content is simple to add – whether graphics or terms on the Skwibble “dictionary”

    Customer Profile:  Skwibble.com is a place for people to browse invites, cards, post cards, announcements and cool content to use and communicate with others via email, online and eventually mobile. From the creative mind of award-winning design artist, Derek Shields, Skwibble.com was created as an alternative destination for cool, contemporary content on the web. Skwibble.com launched in January 2008.

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