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RelaxtheBack.com is the premiere Internet destination for back support products and self-care guidelines. They were seeking a way to enhance user experience by integrating an extensive product line with full search capabilities so product information was easier and faster to find. They wanted to increase online sales as well as drive customers to their stores. Relax the Back also recognized the need for risk mitigation to eliminate commerce outages. They needed hosting and managed services to maintain their critical databases.
Guidance created a solution with an intuitive information architecture and user interface that allows for easier navigation of product information while shopping. The advanced product catalog lets users configure custom products online providing total control when selecting back health products. Administrative functionality was added to manage and update products, categories, promotions and other site attributes. Guidance also provided superior co-location facilities and website maintenance.
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| The user can search extensive product lines with ease and speed. |
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The store locator makes up for 90% of traffic on the site. |
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Consumers have total control when purchasing back health products, from style and color to function and purpose |
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Extensive back health information and Q&A forums help users make educated decisions when buying back health products |
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Relax The Back provides serious solutions to customers seeking relief and prevention of back and neck pain by offering posture and back support products and self-care solutions. By continuing to educate consumers and revitalizing the merchandising, Relax The Back is the most innovative medically driven nationwide back care retailer and maintains its unique position as a specialty health care company.
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